At a monumental moment in NBA history, adidas took the spotlight with custom sneakers and a jacket to celebrate Kareem Abdul Jabbar’s 38-year scoring record.

At the Miami Grand Prix, we created what the future of transactions will look like by utilizing biometrics as a form of payment.

In a first-of-its-kind collaboration with the NFL, NFLPA, and Cigna, Invisalign offers every active player free Invisalign treatment in exchange for social content.

Red Bull’s 3X Olympic qualifying tournament went next level with some of basketball culture’s most influential creators.

On sport’s biggest stage for five consecutive years – the Bridgestone Super Bowl Halftime Show.

Constructed this multinational’s first-ever sponsorship, putting its name on the largest soccer-specific stadium in the U.S. and Canada.

The first to roll out a responsibility platform as sports betting became legal in the U.S.

Built the world’s largest flip-disc walls at Climate Pledge Arena, creating a new and lasting impression for the hometown brand.

Russell Wilson introduced Uber’s “Unhappy Hour” to the fans of the Super Bowl losing team.

Launched OnePlus' first major U.S.-based partnership as the Official Smartphone of the UFC to keep UFC fans engaged and quickly raise brand awareness for their new N20 phone.

Moved the brand from “sponsor” to “media” through UFC's Purple Couch program, generating over 100 million live views on Metro’s social channels.

The healthcare pioneer of sports marketing added to our portfolio of over a billion dollars in naming rights deals.