AMERICAN GAMING ASSOCIATION
.png)
01
Challenge
The Super Bowl is the one moment when betting data can dominate the cultural conversation.
02
Cultural Insight
With 132M Americans now betting legally, the Super Bowl is where fandom, betting, and responsibility collide.
03
Idea
Push AGA’s projections into media narratives with responsibility messaging.
04
Results
National coverage framed AGA as the voice of legal and responsible betting.