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Case studies

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3M X MINNESOTA VIKINGS

Gave 40,000 fans a tech-powered warm-up

01
Challenge
Celebrate 3M’s innovation and hometown pride while enhancing the fan experience.
02
Cultural Insight
In Minnesota, cold isn’t a season. It’s an identity.
03
Idea
Activate 3M’s science in motion by turning game day into a real-world demo.
04
Results

Distributed 40,000 hand warmers—featuring Thinsulate and Scotchlite tech—at both the December 29 Vikings game as well as local community events.

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ADIDAS X KAREEM ABDUL-JABBAR

Flipped a rival spotlight into an adidas win

01
Challenge
LeBron’s record-breaking moment was set to dominate the NBA season as a Nike athlete. Adidas risked being sidelined.
02
Cultural Insight
Cultural goods tied to iconic sports moments become lasting artifacts.
03
Idea
Release a limited collection celebrating Kareem’s life and legacy. Capture content in advance, go live the moment the record fell, and drop products.
04
Results

Collection sold out in <5 minutes
Reached 85M+ fans globally
Enshrined in adidas’ permanent archive

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AMC X COMIC-CON

Stole the show at Comic-Con with a surprise drop

01
Challenge
AMC needed a bold Comic-Con moment to build hype for Daryl Dixon Season 2.
02
Cultural Insight
Fan culture thrives on the unexpected — secret drops, limited runs, and collabs drive heat.
03
Idea
Promote the L'Emissaire sneaker with tattoo artist Dan Smith as part of a surprise merch drop, teased through secret lifestyle content.
04
Results

eBay collab amplified the release, weekly drops kept fandom buzzing all season.

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BRIDGESTONE X NFL X NHL X PGA TOUR

Elevated the brand to SBJ Sponsor of the Year

01
Challenge
The world’s biggest tire brand lagged U.S. competitors in brand awareness.
02
Cultural Insight
Both tire buyers and dealers bond over marquee sports events.
03
Idea
Secure entitlement of culture’s biggest stages with the Super Bowl Halftime Show, NHL Winter Classic, WGC Invitational, and Bridgestone Arena.
04
Results

Closed a 10-point awareness gap and reignited dealer pride.

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BRIDGESTONE X IOC

Turned tire tech into adaptive gear for Paralympians

01
Challenge
Show Bridgestone’s leadership in innovation and inclusion on a worldwide stage.
02
Cultural Insight
The Paralympics are a global moment for resilience, ingenuity, and equity.
03
Idea
Apply advanced rubber engineering to adaptive equipment that gives athletes a competitive edge.
04
Results

9 medals at Paris 2024 and a blueprint for adaptive access in communities nationwide.

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CHASE SAPPHIRE X F1 MIAMI GRAND PRIX

Made Sapphire Reserve the must-have card of F1 Miami

01
Challenge
Stand out in a crowded race week where every luxury brand vies for VIP attention.
02
Cultural Insight
Formula 1 is now a lifestyle stage where exclusivity drives affinity.
03
Idea
Build the Chase Sapphire Experience – a cardmember-only trackside sanctuary with chef-led dining, craft cocktails, customized guest gifting, and entertainment.
04
Results

+11% lift in brand consideration; ranked top brand experience enhancer among attendees.

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CHURCHILL DOWNS X KENTUCKY DERBY

Enshrined a sneaker collection in the Derby Museum

01
Challenge
Honor horse racing’s legacy with a product that connects culture and craftsmanship.
02
Cultural Insight
The Kentucky Derby is more than a race — it’s a cultural moment where fashion, tradition, and history collide.
03
Idea
Launch the Legends of the Derby Collection — 13 handcrafted sneaker sets inspired by the silks of each Triple Crown winner.
04
Results

Designs auctioned off during Derby weekend, generating thousands of dollars for charity.

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DALLAS OPEN

Turned a blank tent into a tennis destination

01
Challenge
Hospitality spaces at the Dallas Open felt bare and lacked the energy fans expected.
02
Cultural Insight
Fans expect food, music, and culture alongside competition.
03
Idea
Build a fully branded hospitality hub and revamped retail experience.
04
Results

10,000+ guests hosted — athletes, sponsors, and fans.

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DAZN X NFL

Kicked off the season with a sport-meets-culture experience

01
Challenge
Launch NFL season excitement and spotlight DAZN’s brand.
02
Cultural Insight
Football is a shared ritual that unites fans and fuels community, and no city matches New York’s nonstop energy.
03
Idea
Transform a gallery into a premium football hub with immersive activations and tailgate-style energy.
04
Results

200+ guests and celebrities celebrated as DAZN owned NFL Kickoff in NYC.

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EMIRATES FA CUP X FOR SOCCER

Brought Wembley energy to Miami with an immersive watch party

01
Challenge
Get U.S. fans hyped about the Emirates FA Cup.
02
Cultural Insight
Soccer thrives on community and spectacle. Miami’s energy made it the perfect stage.
03
Idea
Transform a local venue into a Wembley-inspired fan zone with visuals, prizes, and match-day energy.
04
Results

400+ fans over two days. One electric celebration of global football.

EXTREME NETWORKS X NFL

Proved network reliability in the NFL’s highest-pressure moments

01
Challenge
Enterprise buyers viewed Extreme as just another tech vendor.
02
Cultural Insight
NFL fandom is a credibility superpower; fans are 3x more likely to buy from League partners.
03
Idea
Turn live NFL stadium performances into proof points for Extreme’s enterprise solutions.
04
Results

Wi-Fi in 28 of 30 NFL stadiums, 7.5x ROI on marketing spend.

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EXTREME NETWORK X NFL

Made Wi-Fi analytics a season-long highlight reel

01
Challenge
Make a B2B analytics tool relevant with fans.
02
Cultural Insight
Fans relive games through shared moments, and Wi-Fi spikes track emotional peaks.
03
Idea
Map network usage to touchdowns, rivalries, and records, creating a season-long highlight reel.
04
Results

Reframed a data centric B2B product as fan-facing cultural content with almost 1,000 sessions.

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FRONT OFFICE SPORTS X HUDDLE IN THE HAMPTONS

Brought the business of sports to the Hamptons

01
Challenge
Traditional networking events can be stale or not reflect the kind of cultural edge FOS is known for.
02
Cultural Insight
Networking doesn’t stick in ballrooms. Today’s leaders build real connections when culture, conversation, and play collide.
03
Idea
Host VIPs for a branded summer Friday with pickleball tournaments and intimate panels.
04
Results

Positioned FOS as the hub where sports, culture, and business meet.

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GEODIS X NASHVILLE SC

Turned a logistics brand into a hometown name

01
Challenge
Despite 80+ years in Middle Tennessee, GEODIS had low hometown awareness.
02
Cultural Insight
Stadium naming rights don’t just buy signage, they cement brands in civic pride.
03
Idea
Secure naming rights to the U.S. and Canada’s largest soccer-specific stadium and bring fans closer through year-round programs.
04
Results

Double-digit awareness lift, +30% job applicants, and +25 points in community perception.

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GEODIS X NASHVILLE SC

Embedded the brand into Nashville SC's match-day ritual

01
Challenge
Even with GEODIS Park awareness, fans still struggled to connect it to logistics.
02
Cultural Insight
When brands are woven into rituals, they become part of the game itself.
03
Idea
Turn the match ball delivery into a spectacle, tracing its journey through GEODIS’ global network before a live surprise handoff.
04
Results

Double-digit familiarity lifts among Nashville SC fans.

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HBO MAX X MARCH MADNESS

Brought March Madness energy to campus life

01
Challenge
Help students learn that MAX is a hub for live sports.
02
Cultural Insight
For college fans, March Madness is about community as much as basketball.
03
Idea
Roll out watch parties, ambassador events, and curated kits across campuses.
04
Results

8,000+ students engaged at 5 schools; 100+ campuses received kits.

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HBO MAX X THE SEX LIVES OF COLLEGE GIRLS

Ignited college football spirit with a national tour

01
Challenge
Reaching college students is challenging without experiences that feel authentic to campus life.
02
Cultural Insight
Students crave shareable, social-first experiences that blend school pride with fun.
03
Idea
Hit the road with a traveling activation — photo booth truck, tailgate games, and giveaways at three schools.
04
Results

2,200+ attendees, 53K impressions, 3K+ giveaways.

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INVISALIGN X SUPER BOWL

Made confidence the champion of Super Bowl LIX

01
Challenge
The Super Bowl is a crowded space and breaking through is tough.
02
Cultural Insight
Fans increasingly expect brands to back youth sports and women athletes.
03
Idea
Activate across NFL Honors, Play60 Flag Football, women athlete showcases, and star-led content.
04
Results

1.5B+ impressions, 869M earned media hits, 927K engagements — Invisalign became part of the cultural shift around confidence.

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INVISALIGN X NFL

Activated 500 NFL players as brand ambassadors

01
Challenge
Turn pro athletes into authentic ambassadors.
02
Cultural Insight
Athletes carry unmatched trust in health and personal care.
03
Idea
Provide treatment to all NFL players, spotlighting their on- and off-field smiles in exchange for social content.
04
Results

550+ players entered treatment, cementing Invisalign presence in the League.

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JP MORGAN PAYMENTS X F1 MIAMI GRAND PRIX

Unveiled the future of retail at F1 Miami

01
Challenge
Turn biometric payments and emerging tech from buzzwords into a tangible, memorable journey.
02
Cultural Insight
F1 fuses speed, luxury, and tech — the ideal proving ground for futuristic retail.
03
Idea
Build the “Future Boutique,” an immersive biometric journey featuring palm scans to unlock personalized retail.
04
Results

Delivered a tangible showcase that positioned JP Morgan Payments as the leader in next-gen commerce.

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JP MORGAN PAYMENTS X ACQUIRED LIVE

Integrated payments into Acquired Live’s cultural moment

01
Challenge
JP Morgan Payments wanted visibility with innovators but risked feeling out of place in a fan-first event.
02
Cultural Insight
Today’s audiences expect podcasts to feel like cultural events, not just recordings.
03
Idea
Embed the brand across every touchpoint: immersive moments at Radio City, a VIP rooftop takeover with biometric demos, and an NYSE encore with branded activations.
04
Results

Sold-out event, 200+ VIP leaders engaged, and JPMP woven seamlessly into the experience.

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MLBPA X MLB ALL-STAR WEEKEND

Created All-Star Weekend’s must-attend clubhouse

01
Challenge
All-Star Week is jam-packed with competing events, raising the bar for how the MLBPA could stand out.
02
Cultural Insight
During All-Star Weekend, athletes, partners, and families want a space that feels welcoming and exclusive.
03
Idea
Reimagine event venues as curated clubhouses with music, activations, and VIP-only touches.
04
Results

Hosted 650+ guests across six activation days at Arlington 2024 and Atlanta 2025 All-Star Weekends.

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ON X DAVID KILGORE

Activated the brand through its ultra-running ambassador

01
Challenge
David Kilgore had credibility with runners, but his influence wasn’t fully tied back to the brand.
02
Cultural Insight
Fans rally around athletes who live the lifestyle daily, not just on race day.
03
Idea
Elevate Kilgore’s signature events and running programs, from large-scale races like the Hudson River 50 to grassroots weekly run clubs at the On Store in NYC.
04
Results

Brought new fans into the On Running community, turning brand passion into cultural connection.

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PITCHBOOK X WINFORMATION WALL

Built the world’s largest flip-disc data display

01
Challenge
Convert a pass-through space into a can’t-miss brand experience.
02
Cultural Insight
In premium hospitality, brands earn attention when they spark curiosity and conversation.
03
Idea
Design and build the Winformation Wall, the world’s largest flip-disc display that merges real-time Kraken game stats with PitchBook market data.
04
Results

Transformed a hallway into an engagement hub and featured stop on Climate Pledge Arena stadium tours.

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PITCHBOOK X FRONT OFFICE SPORTS

Showcased athlete-investors with data-powered storytelling

01
Challenge
Demonstrate how PitchBook’s platform operates at the intersection of sports, finance, and business.
02
Cultural Insight
Athletes are emerging as influential investors, shaping culture off the field.
03
Idea
Use PitchBook data to power Driven with Michelle Wie West, a series on Front Office Sports where athlete-investors share how they win off the field.
04
Results

22M impressions, 457K video views, and FOS’ most successful branded series to date.

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PRIMO BRANDS / MOUNTAIN VALLEY X ACM AWARDS

Made premium hydration a pop-culture flex at the ACMs

01
Challenge
Put premium water in the hands of culture-makers.
02
Cultural Insight
When celebrities embrace a product, it instantly becomes a status symbol.
03
Idea
Deliver bespoke artist-only bottles and hydration lounges at the American Music Awards.
04
Results

Earned love from top-tier talent and red carpet buzz from music’s biggest names.

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PRIMO BRANDS / DEER PARK X MLB

Cooled All-Star Village with an immersive brand experience

01
Challenge
Earn recognition as an official League partner while standing out in a sea of big brands.
02
Cultural Insight
In the heat of summer, fans crave keepsakes and cool-down moments.
03
Idea
Construct a branded fan destination featuring collectible helmet snow cones and co-branded giveaways.
04
Results

Distributed 5,550 snow cones, hundreds of co-branded giveaways, and generated 22,500 fan interactions.

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ROBINSON HELICOPTER COMPANY

Launched a Netflix-level docu-series

01
Challenge
For 50 years, Robinson Helicopter let its aircraft speak for themselves. Now, the brand wanted to tell its own story.
02
Cultural Insight
In aviation, credibility comes from real pilots and missions.
03
Idea
Produce Climb Higher, a cinematic, global docu-series capturing Robinson helicopters in action.
04
Results

Dealers downloaded assets so fast they broke servers three days in a row. New helicopter orders landed one week after launch.

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SHEPPARD PRATT X BALTIMORE RAVENS

Put mental health on the field with the Ravens

01
Challenge
Brand visibility beyond clinical spaces.
02
Cultural Insight
When pro teams champion mental health, it helps normalize the conversation.
03
Idea
Activate with the Ravens at training camp and game day through signage, media, and on-site activations.
04
Results

6+ hours of game-day exposure, 2.3M+ ad impressions, 63K+ engagements, 50K+ fans reached.

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SINCLAIR X NFL DRAFT

Turned a Green Bay house into Draft Weekend’s fan fest

01
Challenge
Sinclair’s first Draft event needed to prove broadcast credibility while keeping fan-first energy.
02
Cultural Insight
The Draft has become a festival, not just about picks.
03
Idea
Convert a home into a live fan hub with podcasts, meet & greets, DJs, food, and giveaways.
04
Results

1,700+ attendees and 16 hours of live programming.

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TOTAL WINE & MORE

Turned ribbon cuttings into loyalty-building experiences

01
Challenge
Store launches are often seen as transactional ribbon-cuttings instead of brand-building moments.
02
Cultural Insight
In retail, people remember experiences more than inventory.
03
Idea
Transform store launches into preview parties, curated with regional vendors, custom tastings and activations, making each opening feel rooted in community.
04
Results

Store openings became top-of-funnel brand moments driving loyalty.

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UPMC X RYAN SHAZIER

Redefined healthcare storytelling with Emmy-winning content

01
Challenge
Hospitals have powerful stories about resilience and perseverance, but they are rarely seen as engaging storytellers.
02
Cultural Insight
Athletes inspire, but in recovery, they often draw strength from the courage of people whose names aren’t in the headlines.
03
Idea
Partner with Ryan Shazier, who had a comeback of his own, to create “50 Phenoms,” a digital series sharing untold stories of triumph.
04
Results

Two Emmy Awards, 20M+ views, and UPMC repositioned as a content destination.

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UPMC X PITTSBURGH PENGUINS X PITTSBURGH STEELERS

Pioneered a training-facility model that set the gold standard

01
Challenge
Traditional facilities separated training and medical care, slowing athlete performance and recovery.
02
Cultural Insight
Elite athletes choose teams that invest in keeping them healthy and competitive.
03
Idea
Give athletes immediate access to world-class health care and training under one roof by creating the UPMC Rooney and UPMC Lemieux Sports Complexes.
04
Results

Created the gold standard now adopted by 40+ professional franchises.

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WINNEBAGO INDUSTRIES X TARGET FIELD

Built MLB’s first boat-inspired seats at Target Field

01
Challenge
Introduce Winnebago Industries’ marine brands to a broader audience while celebrating Minnesota’s outdoor lifestyle.
02
Cultural Insight
Lake life is part of Minnesota’s identity.
03
Idea
Create The Dock at Target Field — a lake-inspired luxury seating section designed with premium finishes from Winnebago’s Chris-Craft and Barletta boats.
04
Results

Post-season surveys revealed a notable increase in Winnebago Industries’ marine-category awareness, with fans reporting a significant boost in brand recall after experiencing The Dock.

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WYNDHAM X MSG

Unlocked cultural access through loyalty

01
Challenge
Hotel points alone weren’t keeping travelers loyal.
02
Cultural Insight
Today’s travelers value exclusive experiences as much as upgrades.
03
Idea
Introduce Wyndham Rewards Experiences and unlock member-only access to world-class events with iconic partners.
04
Results

Loyalty became a cultural passport, deepening emotional connection and stickiness.

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WYNDHAM X PGA TOUR

Recast the Wyndham Championship as a luxury escape

01
Challenge
Bring new energy to the company’s hospitality program at its PGA TOUR event.
02
Cultural Insight
Modern luxury audiences crave immersive, multi-sensory escapes over traditional perks.
03
Idea
Design a private country-club retreat with curated gifts, spa services, live entertainment, and celebrity access.
04
Results

1,000+ VIPs hosted, exceptional satisfaction scores, and stronger brand love.

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WYNDHAM X LIVE NATION

Turned hotel loyalty points into backstage access

01
Challenge
Wyndham Rewards sought to tap into new passion points amongst members.
02
Cultural Insight
Travelers today see loyalty as a gateway to what they love, from live music to food, not just free nights.
03
Idea
WR cultivated unique experiences across music and culinary with Live Nation, launching the first-ever travel subscription with Wyndham Rewards Insider.
04
Results

The program redefined what rewards could mean — turning travel points into unforgettable backstage access and attracting new audiences worldwide